Hugh Hefner’s black silk pajamas and red smoking jacket, the trademark attire for his Playboy mansion parties, are among a robust lot of ephemera and memorabilia from the late publisher to go up for auction next month.
The not-really-for-sleep wear is expected to fetch up to $2,000 and $5,000, respectively, when Julien’s Auctions holds its Los Angeles sale Nov. 30-Dec. 1.
Hefner, founder of the controversial magazine that revolutionized publishing and arguably helped usher in the sexual revolution at the middle of the last century, died in September 2017 at the age of 91.
Proceeds will go to Hefner’s foundation, which was set up in 1964, and advocates for civil liberties, including LGBT rights and the legalization of medical marijuana, his daughter Christie Hefner, president of the HMH Foundation and former chairman and CEO of Playboy Enterprises, said.
Julien’s Auctions said Friday the sale would also include Hefner’s white captain’s hat, his signature pipes and his personal copy of the inaugural 1953 issue with Marilyn Monroe on the cover (it’s expected to go for $3,000 to $5,000). Perhaps the biggest prize will be Hefner’s complete personal set of bound volumes of Playboy magazines (estimated at $20,000 to $40,000).
The magazine, criticized by some for exploiting women through nude images that were eventually greatly altered with air-brushing, has struggled to compete in the internet era. In 2016, Playboy magazine did away with full frontal nudity, but that policy was reversed a year later.
Its article section was renowned, and frequently an excuse for purchase. It included the first magazine interview with Miles Davis conducted by Alex Haley, a 1965 sit down with Martin Luther King Jr., 1974’s “The Great Shark Hunt” by Hunter S. Thompson and fiction by Margaret Atwood.
Get a daily roundup of the top reads in personal finance delivered to your inbox. Subscribe to MarketWatch’s free Personal Finance Daily newsletter. Sign up here.