Flashy men are not fooling anyone. Least of all, women.

Men who drive fast cars and like to live large are regarded as being more interested in short-term hook-ups or affairs than marriage. That’s according to a study by Daniel Kruger, a faculty associate at the University of Michigan and Jessica Kruger, a clinical assistant professor at the University at Buffalo in New York, and published in the academic journal Evolutionary Psychological Science.

Both men and women rated the man with the flashy car as being more interested in brief sexual relationships and gave him low marks as a potential family man.

In the study, two groups of undergraduate students rated two fictional men on their perceived dating and parenting skills, interest in relationships and attractiveness to others. Both men had the same budget, but frugal “Dan” spent his $20,000 on a car for reliability, while flashy “Dave” spent $15,000 on his car and used $5,000 to pimp his ride with larger wheels, a paint job and a sound system.

Don’t miss: This Cornell sociologist says he’s found the secret to a happy marriage

Men and women rated the man with the flashier car as being more interested in brief sexual relationships and gave him low marks as a potential life partner or family man. The frugal guy—who didn’t feel the need to paint his car and add more bells and whistles—received top marks as a potential life partner, parent and provider by both genders, the study found.

“Compared to women, men have a greater tendency to conspicuously display their wealth,” the researchers wrote. “This is consistent with their typical role as providers and is thought to be a way for them to advertise their intentions about a relationship. Across cultures, a woman’s preference for a certain partner at a specific time reflects the type of partnership she is considering.”

Wealthy men and women look for different things

Wealthy men and women have different priorities when it comes to choosing a mate, previous research concluded. Men with higher incomes showed stronger preferences for women with slender bodies, while women with higher incomes preferred men who had a steady income or made similar money, according to a 2016 survey of 28,000 men and women aged between 18 and 75.

Men with higher incomes showed stronger preferences for women with slender bodies, while wealthy women preferred men with a steady income.

The study was conducted by researchers at Chapman University in Orange, Calif., and was published in “Personality and Individual Differences.” Women felt it was more important that their partner made at least as much money as they did (46% versus 24% of men) and had a successful career (61% versus 33% of men). Men favored a fit body (80% versus 58% of women).

Also see: I paid off my wife’s student loans — she filed for divorce after two years of marriage

And men with more education also had stronger preferences for female partners who were “good looking” and slender, whereas this was not a concern for women. Some 95% of men with an advanced degree said it was “essential” that their partner was “good looking” versus 77% of those with a high school education or less, that study found.

Slender bodies are associated with youth as the body’s metabolism slows as one grows older and, as such, could represent fertility for men, while women pay attention to things that enhance their security and survival, and that of their family. Cultural factors, of course, can greatly influence the extent of these preferences, the researchers theorized.

(This story was republished on Jan. 31, 2019.)

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Travelers stand in line to enter a Transportation Security Administration (TSA) check-point at Hartsfield-Jackson Atlanta International Airport in mid-January.

The longest-ever government shutdown raises thorny questions for how some 800,000 workers are classified for purposes of the January jobs report.

A day ahead of the key report’s Friday morning release, the Bureau of Labor Statistics clarified how workers will be treated. The long-and-short of it is, the shutdown shouldn’t have too much of an impact on the number of new workers, but could lift the unemployment rate.

Federal workers who did not work Federal workers who worked without pay Contractors who did not work due to the shutdown
Establishment survey Those workers are included Those workers are included Those workers are not included
Household survey Counted as unemployed Counted as employed Counted as unemployed

Economists polled by MarketWatch expect the government to report 172,000 new jobs and the unemployment rate staying at 3.9%.

The report is due for release Friday at 8:30 a.m. Eastern.

Read: Hiring in the U.S. probably slowed — but not for the reasons you might think

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The equity research industry has been buffeted by a number of recent trends, including the rise of passive investing as well as new regulations aimed at combating conflicts of interest at investment banks.

As a dwindling number of equity researchers are forced to cover a growing body of regulatory filings, computers may be able to pick up the slack, and offer investors an edge in understanding often overlooked textual information included in quarterly and annual reports, Vincent Deluard, global market strategist for INTL FCStone wrote in a Thursday note to clients.

Deluard collaborated with a former colleague at a quantitative research firm to develop and deploy a tool that can “train machines to read the text of [quarterly and annual reports] rather than their numbers,” he wrote.

Read: The next frontier in investing is ‘quantamental’ stock picking

The numerical information contained in financial reports are rigorously studied by analysts and their algorithms, but the textual content of regulatory filings aren’t so closely studied, Deluard said.

“Analysts often skip footnotes, treat the section about ‘risk factors’ as needless legalese and view the Management’s Discussion and Analysis of Financial Condition and Results of Operations as boilerplate talking points, but these paragraphs are carefully reviewed by the most senior corporate executives, lawyers, accountants, and auditors,” he said.

“The most crucial information is often hidden in rarely-read text, rather than in the heavily-scrutinized financial statements numbers: for example, it was a footnote that revealed the complex fraud hidden behind Enron’s record-beating numbers,” he said.

Deluard’s initial experiments with such sentiment analysis suggested that the count of words used in quarterly filings could help predict events like a recession or changes in the value of currencies.

For example, he studied instances of the words “slowdown” and “recession,” to see if there was a correlation between the use of those words and an economic downturn, and found that the use of such terms started to increase two years before the 2001 and 2008 recessions. “The low occurrence of these terms in recent filings is a good omen,” for the U.S. economy in the near term, he concluded.


Stocks fell sharply in late 2018, knocked down in part by fears of an economic slowdown, but have bounced back strongly in January. The S&P 500

SPX, +0.77%

 is on track to end January with a nearly 8% monthly rise.

The practice of using machine-learning enabled sentiment analysis is in its infancy, and there are many hurdles for it to overcome before it becomes a mainstream tool for investors, like the fact that language in financial statements carries different valences than in everyday speech. (For example, the words ‘depreciation’ and ‘liability’ are inarguably negative’ terms in everyday use, but aren’t necessarily so in a financial context.

Deluard points to the recent struggles of high-profile quantitative investors as reason to believe that cutting-edge investors will be forced to find an investing edge to linguistic rather than strictly numerical analysis.

“I am convinced that training machines to read the text of financial statements is a new frontier for quantitative strategies,” he wrote.

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Facebook on Thursday announced it removed 783 pages, groups and accounts with ties to Iran as part of the company’s continued effort to rid misinformation from its services.

The company said the Iranian accounts and pages were used to push Iranian propaganda “on topics like Israel-Palestine relations and the conflicts in Syria and Yemen, including the role of the US, Saudi Arabia, and Russia,” Facebook said in a blog post.

At least one of the pages had about 2 million followers. Altogether, the accounts spent less than $30,000 on Facebook and Instagram ads, the company said. The accounts and pages also hosted eight events, dating back to May 2014. As many as 210 people expressed interest in attending at least one of the events, Facebook said.

WATCH: Here’s how to see which apps have access to your Facebook data — and cut them off

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During Wednesday’s investor call for his public car company, CEO Elon Musk took a rare moment to talk about his private rocket company.

Musk explained that the recent layoffs at SpaceX were different than those at Tesla, the latter of which he said came from the need “to be relentless about costs” to keep the electric vehicles “affordable.”

Rather, Musk said the SpaceX layoffs were due to the company’s “two absolutely insane projects:” Starlink (a network of thousands of tiny satellites intended to bring global high-speed internet coverage) and Starship (the enormous rocket SpaceX is building to transport humans and cargo to-and-from Mars).

Starlink and Starship would more than “bankrupt the company” if SpaceX did not reduce costs, Musk said.

“And so, SpaceX has to be incredibly spartan with expenditures until those programs reach fruition,” Musk added.

This was Musk’s full quote about SpaceX during the Tesla fourth-quarter earnings call:

“On the SpaceX side, the cost reduction was for a different reason unrelated to – SpaceX has two absolutely insane projects that would not only bankrupt the company. There’s Starship and Starlink. And so, SpaceX has to be incredibly Spartan with expenditures until those programs reach fruition.”

SpaceX this month laid off about 10 percent of its workforce, or more than 600 employees, across all its departments. SpaceX said in a statement that there are “extraordinarily difficult challenges ahead” if the company is “to succeed in developing interplanetary spacecraft and a global space-based Internet.” Musk and President Gwynne Shotwell announced the layoffs at an all-hands meeting on Jan. 11. The company offered assistance with job hunting and resume-writing, as well as other severance benefits.to those who were let go. SpaceX now employs about 6,400 people, CNBC reported.

Starlink is one of the keys to the financing SpaceX’s future endeavors. Musk’s company is going head-to-head with several other proposed constellations of satellites, which all promise to provide high-speed broadband internet to anywhere in the world. In March, the FCC gave SpaceX permission for its plan to launch 4,425 satellites into space. SpaceX launched the first two test satellites last February.

Starship is the giant rocket SpaceX is building to send humans and cargo to Mars. A prototype “hopper” Starship is being built at SpaceX’s facility near Brownsville, Texas – although the company is facing a setback in Starship’s development after the top half of the rocket blew over. Musk said the damage will take “a few weeks to repair.”

2019 promises to be another banner year for SpaceX. The company ended a record-breaking 2018 with the company’s 21st launch of the year, sending up the first of the Air Force’s new network of GPS (Global Positioning System) satellites.

Beyond the Starlink and Starship programs, SpaceX is focused on readying the Crew Dragon capsule for its maiden launch. Built as a part of NASA’s Commercial Crew program, Crew Dragon is aiming for a first test launch sometime in the next month. If all goes according to plan, SpaceX will then put NASA astronauts on Crew Dragon for the second test launch – possibly representing the first time U.S. astronauts will launch from U.S. soil since the end of the Space Shuttle program in 2011.

– CNBC’s Lora Kolodny contributed to this report.

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Amazon is reporting its all-important fourth-quarter earnings on Thursday after the bell.

The fourth-quarter is typically the largest for Amazon because it includes the holiday shopping season. Investors remain bullish on the quarter, but will be paying close attention to the top line, as revenue fell short of expectations in the last two quarters.

Here’s what Wall Street is expecting for the quarter, according to Refinitiv consensus estimates:

  • EPS: $5.68 vs. $3.75 per share last year
  • Revenue: $71.9 billion vs. $60.5 billion last year
  • AWS: $7.3 billion (FactSet estimate) vs. $5.1 billion last year

The company is expected to report earnings of $2.8 billion in the fourth quarter — only the third time above $2.5 billion.

Amazon has seen a huge boost in profitability in recent years, after seeing growth in businesses like cloud, advertising and the third-party marketplace, where margins are bigger but sales are smaller. Amazon is historically known for running on thin margins because it reinvests most of its profits back into the company.

Amazon stock is up 18 percent over the past year. Its market cap, more than $840 billion as of Thursday afternoon, is the largest of any publicly traded company in the world.

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Shares rose in Asia on Thursday after a survey of Chinese manufacturers showed factory activity improved slightly in December.

Japan’s Nikkei 225 index

NIK, +1.06%

  surged 1.2% and the Hang Seng

HSI, +1.08%

  in Hong Kong also gained 1.2%. South Korea’s Kospi

SEU, -0.06%

  added 0.2%, while Australia’s S&P ASX 200

XJO, -0.37%

  edged 0.1% higher. The Shanghai Composite index

SHCOMP, +0.35%

  climbed 0.6% while the smaller-cap Shenzhen Composite

399106, -0.70%

  rose fractionally. Shares were higher in Taiwan

Y9999, +0.01%

  and Southeast Asia.

Samsung Electronics Co.

005930, -0.54%

  said it posted a near-30% drop in operating profit for the last quarter after seeing slowing global demand for its memory chips and smartphones. It still finished the year with record earnings, but Samsung said it expects its overall annual earnings to decline this year because of the sluggish semiconductor market, although it sees its sales of memory chips and organic light-emitting diode panels used in mobile devices rebounding in the second half.

Meanwhile, in Japan, shares of electronics maker TDK

6762, +8.07%

  and IT services company NEC

6701, +7.04%

  surged, as did shipping line Mitsui OSK

9104, +4.51%

 . Apple supplier Sunny Optical

2382, +3.28%

  rose in Hong Kong, along with casino operator Galaxy Entertainment

0027, +5.68%

 . Australian energy companies Santos

STO, +2.54%

  and Woodside Petroleum

WPL, +0.06%

  rose, as did Beach Energy

BPT, +5.57%

 , which raised its fiscal-year production outlook.

U.S. stocks powered higher Wednesday after the Federal Reserve signaled it could hold off on interest rate increases in the coming months, citing muted inflation. The benchmark S&P 500 index is now track to end January with its biggest monthly gain in more than three years, and the gains pushed the Dow Jones Industrial Average above 25,000 points for the first time since early December. The S&P 500 index

SPX, +1.55%

  rose 1.6% to 2,681.05. The Dow Jones Industrial Average

DJIA, +1.77%

  gained 1.8% to 25,014.86. The Nasdaq composite

COMP, +2.20%

  climbed 2.2% to 7,183.08.

An official measure of China’s manufacturing improved in January but forecasters said economic activity remains sluggish as Chinese leaders try to resolve a tariff battle with Washington. The purchasing managers’ index issued Thursday by the government statistics agency and an industry group rose 0.1 points on a 100-point scale but stayed below a level that shows activity expanding. Measures for employment and domestic demand weakened. China’s economic growth sank to a three-decade low in 2018 after activity decelerated in the final quarter of the year.

Trade talks opened Wednesday between the U.S. and China and will loom over the market for the remainder of the week. The high-level talks are aimed at settling a months’ long trade war that has raised fears of slower economic growth. Industrial and technology companies have warned about slowing sales because of the trade impasse.

With pressures on the U.S. economy rising — a global slowdown, a trade war with China, a nervous stock market — the Fed signaled Wednesday that it is in no hurry to resume raising interest rates. And with inflation remaining tame, the rationale to tighten credit has become less compelling. “The situation calls for patience,” Chairman Jerome Powell said at a news conference. “We have the luxury to be patient.”

U.S. crude oil

CLH9, +0.41%

  rose 36 cents in electronic trading on the New York Mercantile Exchange to $54.59 per barrel. It gained 1.7% to settle at $54.23 per barrel in New York on Wednesday. Brent crude

LCOH9, +0.63%

 , used to price international oils, added 52 cents to $62.06 per barrel. It had added 0.5% to close at $61.65 per barrel in London.

The dollar

USDJPY, -0.26%

  weakened to 108.86 yen from 109.04 yen on Tuesday.

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Retirement account balances at Fidelity Investments dipped in the last three months of 2018, but investors weren’t to blame.

The average 401(k) balance was $95,600 in the fourth quarter of last year, down from a record $106,500 in the third quarter of 2018. Market volatility was mostly the reason for the 10% drop in 401(k) balances, and not because savers were pulling their money out of their accounts. Balances, for the most part, just naturally decreased because of volatility, the company said. Other reasons for the lower balances include retirees using their funds for their intended purposes and the introduction of accounts from new and young employees starting to save from scratch.

Individual retirement accounts fell 11% from the last quarter, to $98,400, and 403(b) and tax exempt accounts dropped 10% during the same period to $78,700. About a fifth of workers had outstanding 401(k) loan balances, the lowest level since the second quarter of 2009. Fewer workers (9.4%) initiated loans as well.

This is a far cry from just one year ago when retirement account balances had been on an upward run and investors were boasting on social media when their balances hit $1 million.

In fact, the number of these IRA and 401(k) millionaires tracked by Fidelity were down at the end of the fourth quarter.

See: Should you have your entire 401(k) in a target-date fund?

The report has a silver lining. Not only did a majority of investors keep their portfolio as is — only 5.6% made changes to their investments during the fourth quarter — but more than 99% of workers (the highest quarterly percentage in eight years) continued contributing to their 401(k) plans. “We are seeing less panic set in when there are downturns in the market,” said Meghan Murphy, vice president of Fidelity Investments.

Although market declines are a normal part of investing, they scare investors (especially after a decadelong bull market, as the U.S. has just experienced). Young savers need not think too much about the roller coaster their portfolios are on, but near-retirees do have reason to be concerned, considering they’ll need that money within the next few years. Without the proper asset allocation or a strategy in place, soon-to-be retirees could risk losing thousands of dollars of their nest egg, which could force them to keep working and delay their retirement date.

Retirement accounts will be mostly affected by market volatility when much of their portfolios are invested in equities. With proper diversification, however, where they’re invested in various types of equities as well as bonds, they wouldn’t be hit as hard (although they’d likely still see an impact). 6

Also see: 5 questions worried Americans will ask during the Dow’s wild ride

Market volatility is not going away. Analysts have mixed expectations for the next few years, with some who are cautiously optimistic of a gainful market, and others anticipating a bear market soon.

Investors who scare easily can take a few precautions, including putting aside a year’s worth of living expenses (or two) and not obsessively checking their balances. One of the best strategies is to continue contributing to the account when possible.

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The best-performing basket of stocks this year are S&P 500 companies that derive most of their revenue from Western Europe.

An escalating trade war, decelerating growth in Europe and China and an increasing dovish Fed were all factors that were supposed to make the United States a relative island of calm for investors this year.

But during January, S&P 500 index

SPX, +1.55%

  companies that derive the highest concentration of revenue from the United States have lagged peers that get relatively large shares of revenue from either Western Europe, the BRIC countries (Brazil, Russia, India and China) or from international sources generally, according to an analysis by Goldman Sachs.

Year-to-date, the best performing of Goldman’s geographically-oriented basket of stocks are those in the S&P 500 that derive most of their revenue from Western Europe. This basket, which includes such firms as eBay Inc.

EBAY, +1.16%

  and McDonald’s Corp.

MCD, -0.22%

 , derive a median 31% of their revenue from Western European countries and have risen 10% year-to-date.

The next-best-performing basket of stocks are those which derive large shares of revenue from the BRIC markets. This basket, which is composed of the 50 companies in the Russell 1000

RUI, +1.53%

  index which derive a median 39% of sales from these emerging markets, have rallied 9% year-to-date.

The international basket, comprised of the 50 companies in the S&P 500 with the highest concentration of international sales more broadly — including firms like Mondelez International Inc.

MDLZ, +0.87%

  and Aflac Inc.

AFL, +0.57%

  — have gained 8% on the year.

Meanwhile, the domestic basket has lagged the rest of these groups, rising just 7% since the start of the year. The median stock in this basket, including firms like Verizon Communications Inc. and Target Corp.

TGT, +0.88%

  , derives all of its revenue from the U.S., compared with 70% for the S&P 500 in the aggregate.

Whether this peculiar outperformance will last is another question altogether. For one, last year, companies in the domestic basket performed well above their geographic rivals, as those stocks fell 3% on the year, compared with a 6.4% decline in the S&P 500 overall.

Lamar Villere, portfolio manager at Villere & Co., told MarketWatch that the thesis for preferring companies that derive revenues domestically remains strong. By investing in these firms, “you’re avoiding the trade war, you’re not as concerned with slowing growth overseas,” he said.

That was the thinking that helped power a small-cap stock rally that marked the first three quarters of 2018, but that thesis unraveled as small-cap performance didn’t meet the expectations set by the macroeconomic environment and the predicted effects of the corporate tax cut passed in late 2017.

Meanwhile, the outperformance of domestically focused U.S. firms last year was a reversal of the previous two years, when the domestic basket rose a total of 47%, compared with a 56% increase for the international basket.

“Currently there has been more economic weakness on the margin internationally than at home,” Aaron Clark, portfolio manager at GW&K Investment Management, said in an interview. “I still think that you’ll get better growth longer-term in emerging markets, just because the fundamentals support that, as a middle-class emerges, and the internet becomes more available and consumers abroad have access to the same goods and services as we do,” he added.

Indeed, while Goldman analysts expect domestically oriented stocks to perform well this year, with earnings-per-share growth above the other baskets, that advantage will cease in 2020, while companies in the international basket will see better profit margins and return on equity over the next 12 months, they predict.

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Federal Reserve Chairman Jerome Powell made the right choice in leaving interest rates unchanged and preaching patience — and it shouldn’t be seen as him “caving” to Wall Street, says CNBC’s Jim Cramer.

“Don’t listen to the Fed watchers who claim that Powell caved to the stock market or the president,” Cramer said Wednesday after the Fed’s decision-making body concluded its two-day meeting. “The only thing Powell caved to is reality.”

“Some would argue that Powell made a mistake, that he’s simply capitulating to people like me who want higher stock prices. I hate this talk,” the “Mad Money” host continued. “Sure, I love higher stock prices, … but that’s not the point and it has never been the point. […] This is about the economy — who doesn’t want a healthy economy? If Powell had stuck to his plan for a series of lockstep rate hikes, it would’ve been a lot more devastation to Main Street than to Wall Street.”

Cramer maintained his monthslong theory that the Fed’s earlier stance — which included a plan to raise interest rates three times in 2019 — would have brought an end to the United States’ economic expansion.

So, at the end of the day, “while it’s terrific that stocks rallied” after the Fed chief’s statements, “that’s not why Powell chose patience,” the longtime stock-picker said. “He didn’t want to be the guy who ended the expansion. He didn’t want to be the reason we went into a recession.”

“Think of it as a victory of prudence over recklessness,” Cramer said.

Click here for his full take on the Fed’s decision.

Domino’s Pizza is setting out to expand the pizza industry — and its own customer base — with a new tech-forward promotional program called Points for Pies, CEO Ritch Allison told CNBC on Wednesday.

The campaign, enabled by Domino’s machine-learning technology, gives consumers 10 rewards points for each photo of a pizza they send to Domino’s, even if it isn’t a Domino’s pizza. People can submit once a week, and once they hit 60 points, Domino’s will give them a free pizza.

“We don’t know the exact number of how many customers will come on board with us, but as the leader in the pizza category, we see this as a great opportunity not only to grow the overall pizza category, but also to invite new customers in to download our app and to try our product,” Allison told Cramer in a “Mad Money” interview.

Click here to watch their full conversation.

The strong U.S. dollar is more influential on Wall Street than it has been in years, and it’s starting to make a serious dent in U.S. companies’ earnings, Cramer said Wednesday, the midpoint of the busiest earnings week of the year.

“The strong dollar is the great untold story of this earnings period,” he said. “We keep underestimating the strength of the greenback here and the weakness of nearly every other currency under the sun.”

Cramer is struck by how often investors tune out executives’ comments about the strong dollar hurting sales, which happens at U.S.-based companies when earnings in weaker foreign currencies start translating into fewer U.S. dollars.

Even Apple CEO Tim Cook, who spoke to Cramer and CNBC’s Josh Lipton after earnings Tuesday, has taken steps to offset the discrepancy.

“A strong dollar is very bad news for American companies that are trying to compete with foreign rivals, especially when we’re talking about products with a high price point like iPhones,” Cramer said. “The dollar’s the No. 1 reason why analysts have had to cut their estimates this earnings season.”

Click here for more of his analysis.

2019 will be the year of mobile coming to the enterprise, ServiceNow President and CEO John Donahoe told Cramer in an interview on the heels of his company’s fourth-quarter earnings report.

Revenues for ServiceNow’s subscription-based products, the bulk of the business, grew by 33 percent year over year, reaching $666 million in the fourth quarter. In the post-earnings conference call, Donahoe said it was the company’s “strongest fourth quarter ever.”

Donahoe, who previously told Cramer that he wanted work technology to be as easy to use as Uber, said his cloud-based administrative software provider is now on the cusp of making that a reality for its clients.

ServiceNow’s new machine-learning-enabled mobile software, launching in 2019, will let employees take a photo of a technical issue, send it to a system that will scan and identify the issue, and find a quicker fix than spending hours on the phone with IT, Donahoe said Wednesday.

“Getting your issues fixed at work is now as easy as ordering an Uber,” he told Cramer.

Click here to watch Donahoe’s full interview.

Electric utility giant American Electric Power saw the largest increase in energy demand since 2011 last year, and CEO Nick Akins doesn’t see things going too far south from here, he told Cramer in a Wednesday interview on CNBC.

“There continues to be advancement of the economy,” Akins said. “Obviously, tariff impacts are having an issue in play here, along with the world energy economy and certainly the strong dollar, but there are portions of the economy that continue very strongly. And when you look at unemployment in our territory, it’s the lowest it’s ever been. So you’re continuing to see job creation, you’re continuing to see the advancement of the economy in many ways, and I think it’s tempered because of these other items that are going to clarify as we go forward.”

Akins, who is also chairman of AEP, also emphasized the tailwind his Columbus, Ohio-based company gets from inclement weather, saying 2018 was a “strong weather year.”

Extreme cold in 2019 should continue to heat up AEP’s bottom line, the CEO said, telling Cramer that the “consumption is there.”

Click here to watch Akins’ full interview and to find out what AEP is doing for the electric car industry.

In Cramer’s lightning round, he rattled off his responses to callers’ stock questions:

PepsiCo, Inc.: “You want to own PepsiCo. They’re doing terrific. [Former CEO] Indra Nooyi gave them a good book of business. It’s going to go higher.”

Campbell Soup Co.: “Campbell is low-risk, low-reward, frankly, because I don’t think it’s worth as much as it used to [be]. They’ve really denigrated the franchise and hurt the balance sheet.”

Disclosure: Cramer’s charitable trust owns shares of Apple.

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